Jared Mass
President, Content | Studio Leader | Franchise Executive

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Jared Mass is a senior entertainment executive and organizational leader with more than 20 years of experience building, scaling, and managing creative teams across film, television, animation, and digital-native IP. He has led studio divisions, overseen large cross-functional teams, and driven franchise expansion across global platforms including theatrical, streaming, YouTube, gaming, consumer products, and experiential.​​

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Jared is the Founder and Principal of Chalkdust Animation Studios, where he built the company from inception — structuring financing strategy, assembling creative leadership, and designing production frameworks for emerging distribution models. The studio is currently in pre-production on Boxen: The Childhood Chronicles Before Narnia, an animated series based on the early writings of C.S. Lewis.

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He is currently leading company-wide content strategy and manages multidisciplinary teams across development, production, franchise management, and platform strategy, aligning creative output with long-term IP growth, monetization, and global brand expansion. In addition to franchise stewardship, he drives the company’s YouTube-first, platform-native development model, helping structure scalable pipelines and talent ecosystems designed for high-volume, digital-first production.

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Previously, as Head of Reel FX Originals, Jared led the studio’s original film and television division, managing development executives, creative teams, and internal development funds. He oversaw a diversified slate across film, streaming, and gaming, and served as executive lead on Rumble (Paramount Pictures), while supervising projects developed for Netflix, Epic Games, and Comedy Central.

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At Paramount Animation, Jared was a key executive in building the division into a stand-alone studio operation. As Vice President, he helped shape the studio’s development pipeline, secured and brought Clifford the Big Red Dog to greenlight, provided executive oversight across the SpongeBob SquarePants franchise, and served as executive in charge of production on Sherlock Gnomes. His role required close coordination across production, marketing, franchise management, and corporate leadership.

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Earlier leadership roles at Reel FX, Goldsmith-Thomas Productions/MGM, and Walden Media further solidified his experience overseeing development teams, managing productions, and stewarding major family franchises including The Chronicles of Narnia, Bridge to Terabithia, and Mr. Magorium’s Wonder Emporium.

Jared is known for combining creative vision with operational discipline — building high-performing teams, structuring scalable content pipelines, and managing IP from rights acquisition through global exploitation. He holds a B.A. in Film Studies from Pennsylvania State University and was awarded the Henry Gallu Scholarship.